Services & Strategies
Services
Media/Marketing Consultation
- No Contract or Retainer Required
- Provide Input for Advertising, Public Relations, Search Engine Optimization, Email Marketing and more
- Identify Marketing Goals
- Provide Creative Input
- Website and Social Media Account Analyzation
- Recommend New Approaches and Improvements to Current Media Strategy
- Assist with Budgeting
- Media Planning
- Rate Negotiation
- Media Buying
- Increase Brand Awareness
- Generate Leads
- Drive Sales
- Advertising Campaign Analyzation
- Monitor Performance Metrics
- Recommend Campaign Optimizations
Media Production
- Pre-Production - Brainstorming Ideas, Developing Concepts, Scripting and Planning Logistics of the Production
- Creation and Development of All Forms of Media Content, Including Audio, Video, and Interactive Digital Media
- Conceptualization, Planning, Execution, and Distribution
- Production - Actual Filming and Gather Raw Footage (B-Roll)
- Post-Production - Video Editing, Audio Editing and Sound Mixing
- Distribution - Digital, Social Media, TV and Radio
Media Buying (Digital, Social Media, TV and Radio)
- Purchasing Advertising Space or Time Across Various Media Channels
- Target Audience Identification - Demographic, Psychographic or Behavioral
- Maximize Return on Investment for Ads, Analyze Various Media Options and Determine the Most Suitable Platforms for Reaching Your Audience
- Negotiate with Media Partners to Secure Advertising Placement, Ad Positions, Time Slots, Duration, Rates and Discounts
- Ensure Ads are Scheduled Correctly
- Monitor Performance, Track Reach, Impressions, CTR, Conversions, etc.
Media Buy Posting
- Verification of Ad Placements, Confirmation of the Intended Delivery of Ads According to the Agreed Upon Terms
- Proof of Performance - Documentation that Validates the Execution of the Media Buys
- Documentation and Reporting - Documenting the Verified Ad Placements and Creating Reports that Outline the Details of the Executions. Help Evaluate the Performance and Effectiveness of the Advertising Campaigns
Media Auditing
- Review Contracts and Agreements to Ensure Compliance with the Agreed Upon Terms
- Assess the Effectiveness of the Media Buys by Analyzing Various Performance Metrics, Such As Reach, Impressions, CTR, Conversions, and ROI, Identify Any Discrepancies or Areas for Improvement
- Scrutinize the Financial Aspects of Media Buying, Including Invoicing, Billing and Discounts
- Provide Recommendations Based on Findings from Media Audit for Optimizing Future Media Buying Strategies to Enhance Effectiveness
Strategies
Research and Negotiate to Consistently Find the Best Media Value.
Allocate Advertising Dollars to the Most Efficient Media Products.
Allocate Advertising Dollars to the Most Efficient Media Products.
Allocate Advertising Dollars to the Most Efficient Media Products.
Allocate Advertising Dollars to the Most Efficient Media Products.
Allocate Advertising Dollars to the Most Efficient Media Products.
Ensure that Creative is Fresh, Inviting & Purposeful.
Allocate Advertising Dollars to the Most Efficient Media Products.
Ensure that Creative is Fresh, Inviting & Purposeful.
"Always do what is in the best interest of the client." David Keyes
Veteran-Owned Business